Monday, 17 December 2007

In Patagonia - part I -

MULE SHOES FROM BASECAMP
The Intrepid Mr Quin went-a-travelin' and what did he find, apart from a brewery at altitude, a wine for the Mules and a very large meat fest....a rack of original "mule shoes" as seen on our Fuel For Adventure Guarantee.

Friday, 14 December 2007

STEEP


Check out this documentary. My great friend Kev Shaw told me about it, like most of the most incredible things which are out there on the web, I hear about them from him first.

http://www.apple.com/trailers/sony/steep/trailer/

Look out for the guy who tells you he had to ski "as soon as I got out of gaol...to make it all alright"

Monday, 26 November 2007

Our man in Hawaii - Josef Ajram - 7th in Ultraman 2007



He's done it after 3 long days that I don't think any of us could even imagine. Congratulations Josef - where did you get that hat?

Josef ran the double marathon, on day 3, in 8 hours 36 minutes. Unbelievable.

Enjoy the holiday!

Fueled by Mulebars Rich and JP knock off a new route, the Chilcas Direct in the Andes....


The normal route is a stunning five day adventure through one of the most beautiful areas of Chile to Descabezado Grande, just west of Talca. Condors, waterfalls, volcanos, snow, ice, thermal springs, mountain lakes and streams all typify this area of the Andes, which needs at least two weeks or longer to do it justice. Unfortunately we had a long weekend. So, armed with a nosebag of Mulebars, Juan Pablo Casas and Richard Cochrane headed off on a 95km climb, over three days, with 4,000m of vertical ascent, via a new route (Chilcas Direct) to top out in perfect weather on Saturday 24th November. To celebrate we enjoyed a couple of Pinacoladas, which helped the rapels back down the rock step. Alex this one was for you after you first introduced me to Chilcas six years ago. Check out the Chilcas and Oveja Negra wines you got me started on
Cheers. Burro

P.S. Enjoy the pics (come back tomorrow and see them) as Mulebar goes back to its routes.

Sunday, 25 November 2007

Josef Ajram - Ultraman update


Incredible. Just got news that Josef came 3rd in the bike leg yesterday, after coming 7th the day before. He has now swum 10km, ridden 145km the first day; and then ridden 267 km in 8 hrs 37 - not bad

His full ride details yesterday:

Total distance: 267 km

Time: 8h15 minutes

Av speed: 32'7 km

Calories consumed: 7200

Positive height gained: 2500 metros.

Average heart rate: 136

full pix and further update at http://www.superateatimismo.com/


So, Josef's done 2/3 of the race, "only" a double marathon to go.

COME ON JOSEF

Friday, 23 November 2007

Josef Ajram - Our superhuman Spanish Mule - started the Hawaiin Ultraman 1 hour ago at 6.30am Honolulu time


Josef - our superhuman Spanish Mule (and distributor) has just started the Ultraman World Championships -
The ULTRAMAN WORLD CHAMPIONSHIPS are an athletic odyssey of personal rediscovery; as such, they are the next step in the endurance challenge of being human. Covering a total distance of 320 miles (515 kilometers), on the big island of Hawaii, they require that each participant complete a 6.2 mile (10 K) open ocean swim, a 261.4 mile (421 K) cross-country bike ride, and a 52.4 mile (84K) ultra-marathon run. Phewww..

Josef (on left)left Barcelona last Friday morning for the marathon flight to Hawaii after a final scoop on Thursday night with the two mule founders.

Good luck, good swim, good ride, good run. We will be thinking about you and pushing you on EVERY STROKE, PEDAL AND STEP OF THE WAY

Check out more on www.ultramanlive.com and
www.josefajram.com

Friday, 16 November 2007

Summiting Carn Ingli before before Welsh Roast Beef and Queen of Puddings




Fine food and weather in west Wales on a mini adventure weekend based in Fishguard with a few mates and family including nephews Alfie and Ozz (seen at summit)- wicked riding - only two bikes got to the top of Carningli, fueled by Mulebar of course. Other fuel included local beef, the best, and Queen of Puddings, voted pudding of the weekend - could it be the next Mule flavour?
Also met some great people at Howies in Cardigan www.howies.co.uk, a big thanks to Scania especially for lending me a memory card - more pics when I learn how to get them on the Mac..

Monday, 5 November 2007

The Atlantic Six



From the http://www.atlanticsix.com/website

"An elite group of ocean rowers and endurance athletes in an all British team will attempt to break the World Record for rowing across the Atlantic Ocean. The team will be using a combination of state of the art technology and good old fashioned grit and determination.

The record was set way back in 1992 by a French crew in ‘La Mondiale’ in 35 days, 8 hours and 30 minutes. Confident in the ability of their boat and crew, the Offshore Shackers will row the 3,000 miles unsupported, setting off from La Gomera, Canary Islands on 2nd December 2007 – weather permitting- and aim to arrive into the picturesque setting of English Harbour, Antigua, Caribbean in early January 2008.

However, the physical part of this challenge is only half the story. In the weeks at sea the team will face tremendous mental hardships. Training mentally for this challenge is something that the team anticipate to be far harder than the physical challenge"





Thursday, 25 October 2007

New review on www.bikemagic.com

Bike Magic were established in the spring of '99 with an aim to become the UK's first definitive cycling site. The site has been created by a bunch of enthusiasts, half of whom have never met, but have a common aim - to put together the smartest, cleverest, most useful website around.

The Bikemagic.com community represents the largest mountain bike readership in the UK, on or offline, demonstrating the ideal nature of the internet as a medium for reaching the modern cyclist.

Bikemagic.com editorial focuses on all aspects of the mountain biking scene, helping riders to choose and then buy the right kit and therefore get the most out of this exhilarating sport.

This week their editorial features Mulebar - so go read it - and maybe sign up to their newsletter, peruse their gallery, or join in with their forum.

http://www.bikemagic.com

Wednesday, 24 October 2007

Mulebar fuels the new wines at Clos Perdus

Mulebar fuels the pickers at www.lesclosperdus.com - check out these wines, the vinyard, the terrain, the reviews - its wicked stuff!

Monday, 8 October 2007

COOL CATS love Mule Bar


....vainly hoping to get distribution in the burgeoning veterinary BMX scene, Mule Bar went on location shooting its latest ad campaign this weekend: Boo the cat was straight in the box and auditioning for the role of Pussy Galore. Boo loves a Fiesta!

Saturday, 6 October 2007

Mulebar goes surfing the Atlantic




Tiggy the best surfer I know is heading down the west coast of France, Spain and Portugal between now and the end of the year searching for the barrel of all barrels.... . .For the trip we've loaded her up with a few cases of Mulebars to distribute on route. Catch her if you can to munch down some free samples. My only real experience of big surf, so far, ended in a mullering of the coast of Tahiti. I want to learn pronto - any tips gratefully received..

Thursday, 4 October 2007

Apple and Blackberry

Just going out to get a new Apple and Blackberry - bizarrely whats our next new Mulebar flavour going to be?

Wednesday, 3 October 2007

Mule Bar confiscated at Taj Mahal


Mule Bar hit the sub-continent recently with a well stocked Mule travelling light with fuel for adventure! He thought it was time to go and check out the Taj Mahal, but could hardly believe his ears when the security guards confiscated his Mule Bars leaving him low on energy for the long walk around the exquisite palace.

Here's a big shout to those security guards. We hope you enjoyed them!

Cheers for the story James.

The 10 mile race home




Fuelled by a couple of late night mulebars I overtook 6 toads (Terry leaping- pictured), one fieldmouse, one country rat and a snowy white owl who stuck with me for a couple of hundred metres on the oxdrove above Odstock....

Mulebar supports Mind at The Great North Run

I also wanted to say a massive thank you to you and Mule Bar for supporting our Mind runners at the Great North Run. On the day we had 301 runners hitting the streets of Gateshead to support Mind and everyone I have been in touch with so far seemed to thoroughly enjoy themselves.
Providing Mule Bars for our runners at the end of the course really helps Mind to provide them with the customer care that we feel they deserve and makes them feel really valued as part of our team. They certainly seemed to be a big hit among our runners.
We have so far raised over £45,000 towards our target of £90,000 and money is flooding in so it looks like we are set to have a record year for the GNR. This sponsorship will help Mind to make a real difference to the 1 in 4 people that experience mental distress at some point in their life.

Monday, 1 October 2007

Enjoying Mulebar


The girls next door to Mulebar HQ enjoying an afternoon treat -the Goji berry living up to its name (the happy berry)

World Record for the Marathon smashed this weekend

In a desperate bid to beat all comers to first at the bar, the marathon stint from the Wyndham Arms to the Radnor, Salisbury UK was smashed by team Mule Bar....

A real World Record was also set. Hats off to the great Ethiopian Haile Gebrselassie for running 26 miles in 2 hours, 4 minutes!

http://ap.google.com/article/ALeqM5i5CQl2e29v1Ype-EoRjsCgTkW0ngD8RVVMKG0

Amazing!

Tuesday, 25 September 2007

Living in the country is good


The view from Mulebar HQ overlooking organic pasture

Tuesday, 18 September 2007

Cape Epic 2008




Here we go again on the Cape Epic. Jimmy and I are in and registered and looking to do a bit better than just finish this time. The course sounds like it's going to be fantastic and we'll be fuelled to the gills with Mule Bar and a full team strip. 2006 was our first full on long distance race and we've done the Trans Scotland since then. We'll keep you updated on training progress and also rasing money for this year's charity.
Cheers.
Visit the Cape Epic 2008 website: www.cape-epic.com

Monday, 17 September 2007

Fuel for Adventure

Welcome to the game.
To anybody who visits, thank you, and please be clear that this is a welcoming blogsite for all active people, adventurers, Mules and the like.
We are now on sale in the following shops in the UK: Mud Dock Cycles, Bristol; Condor Cycles, London; Stonehenge Cycles, Salisbury; Bike Lab, Poole; Peglers, Arundel; Outdoor, Wareham; Primera, Poole; Ride, Poole; and more by the day! Thanks to everybody for stocking the bars.
In Spain we're available in Probike, Intemperie, Vertic, Arsenal Gym and Esportissim. Muchas gracias!

About Mulebar

The Environment

We set the company up as a 1% For The Planet Company, dedicated to donating 1% of sales every year to environmental groups protecting our natural world. Two of our four Mulebars are Fairtrade accredited but watch this space as we are working hard with fruit and other ingredient producers around the world to make all our bars Fairtrade.

The Beginnings

We made the first Mulebars in our own kitchens, mainly at night or in the afternoons skiving off the day job just before a ride. The first bars were pretty tasty or at least all our friends and family said so and that gave us the encouragement to develop them further testing them in extreme endurance races as well as just as daily snacks.

And now...Over the past 3 years, since coming back from the Andes, prototype after prototype has been made, tried by friends, raced with in South Africa’s Cape Epic 9 day stage race, climbed with in the Alps, wheeled along with in the Etape du Tour and used in many children’s lunch boxes. And, we've just come back from the Trans Scotland mtb race where the bars were about the only thing which kept us going.

A great pinnacle for Mulebar is that Amy Beaton, one of our exceptional Mules, took Mulebar to Everest this May.


Fuel for Adventure Guarantee

We guarantee this will fuel your adventure. Everything we make is 100% natural with no nasty stuff in. We make every effort to use organic or Fairtrade ingredients. We pledge a minimum of 1% of the value of sales to organisations committed to preserving the environment. If you don’t like the bar, or it hasn’t arrived with you in the perfect condition we’ll give you your money back or replace it.